I’m Jennifer
An NYC-based creative strategist and copywriter crafting 360 marketing strategies and producing content that bridges the digital and physical realms for real impact. I am passionate about helping brands make noise by connecting cultural opportunities and experiential storytelling. From exclusive events for high jewelry clients, to launch campaigns for diehard gamers — I’ve worked on it all!
LULULEMON
lululemon was looking to shake up its product trialing program — in a majorly viral way. I used the power of social listening to get to the heart of what customers really wanted.
Scope of Work: Creative strategy, social listening, strategy workshop, pop-up concepting
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YSL BEAUTE
YSL Beauté needed new ways to make PR programs exciting, create interactive mailers, and produce scroll-stopping content. I crafted multi-format product stories and convinced the brand to launch their first ever TikTok campaign.
Scope of Work: Creative strategy, account management, copywriting, packaging ideation, influencer casting
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M·A·C
M·A·C wanted to host a pop-up experience as exciting as their partnership with pop star and beauty icon, Rosalía. Together, we transformed a nail-salon into a multi-sensorial adventure for fans.
Scope of Work: Creative strategy, account management, copywriting, production, influencer casting
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HUBLOT
Hublot needed a strategy and production partner to elevate and enhance a calendar of 360 marketing experiences, from exclusive client dinners to influencer campaigns.
Scope of Work: Event strategy & production, photoshoot production, talent sourcing, post-production coordination, account management, vendor sourcing
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Origins
Origins embarked on an ambitious goal — plant 72,000 trees in 72 hours using the power of getting active on social media. I helped them tell that story.
Scope of Work: Photoshoot production, Account management
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Goloso by Rodolfo
Chef Rodolfo, the winner of a Netflix original baking competition, recently launched his made-to-ship cake brand.
Conceptualized and pitched creative direction for Goloso’s branding
Coined the brand’s name - Goloso, meaning sweet tooth in Italian.
Defined the brand promise, positioning statement, mission, and brand-pillars
Wrote copy for the entire Goloso website
