I have produced 17 highly custom mailer campaigns for YSL, each totalling 150-500 quantity.
YSL X Rouge Volupté Shine Launch
The iconic beauty house needed to get people excited about the luscious colors and luminous shine of their new Rouge Volupté Shine collection.
Ideated, spearheaded, and built the creative guidelines for YSL’s first TikTok campaign, ultimately earning over 50 million views
Sourced and produced 150 interactive PR mailers that generated buzz across an extensive brand partner list.
Activated, managed, and negotiated with influencers who had followings ranging from 22k-65 million
YSL X Zoe Kravitz
YSL came to me with less than two weeks to produce a Zoe Kravitz Instagram takeover to celebrate their Rouge Pur Couture line of lipsticks.
Produced an intimate interview with Zoe Kravitz while simultaneously coordinating product capture to meet YSL’s deliverable needs
Sourced props to be used throughout the shoot and assisted in prop styling
Ideated and oversaw the production of luxe PR boxes to unveil the collection’s six new shades of red for YSL to gift to select recipients and sustain campaign buzz
