BMOC: The Best Performing Campaign in Anheuser Busch History

As the Official Beer of the NFL, Bud Light had to show up at SBLIX bigger and better than ever before in order to win back lapsed customers and regain their place as America’s favorite beer. I helped the brand dominate Super Bowl conversation and win big on Ad Meter with social and experiential strategy that has now become portfolio best practice.

• Conducted a social media audit of all brand channels to identify blind spots and formulate a plan to regain positive sentiment with a focus on Meta. In two months I improved Bud Light’s positive sentiment by approximately 30%.

• Formulated a multi-phase social rollout of the BMOC campaign — from organic, to partner amplification, to giveaways — designed to maximize views and mentions.

• Rebranded Bud Light as “Bird Light” for a culturally reflexive and fan-inspired citywide takeover that championed Philadelphia and generated over 47M earned impressions.