Origins x 72 Hour Challenge

To raise awareness about their Ginzing Moisturizer, Origins worked with 3 major fitness influencers who pushed the campaign digitally and with engaging fitness classes hosted in Herald Square.

• Led product management meetings coordinating production details and creative approval to ensure that Origins’ vision was delivered

• Conceptualized and oversaw the creative direction of the photoshoot

• Scouted, booked, and managed location, crew, catering, and videographer

• Managed post-production, ad creation, and microsite design for the time-sensitive campaign.

• Got my butt handed to me in a kickboxing class hosted at Origins’ 72 Hour Challenge event