M·A·C x Rosaliá Pop-Up

Los Angeles M·A·C X Rosaliá Pop-Up Nail Salon

M·A·C celebrated their fiery collaboration launch with the iconic Rosalía. Inspired by the Next-Level nail designs of the Grammy-winning superstar Rosalía, we invited guests to a 2-day speakeasy nail salon where they entered the colorful world of M·A·C!

• Developed, pitched, and led creative strategy for the large-scale pop-up experience.

• Transformed a blank slate nail salon into a full-service M·A·C takeover inspired by 80’s neon boudoir aesthetic to give VIPs and guests a special experience with the premier collection.

• Activated, managed, and negotiated with celebrity nail artist to design and execute M·A·C’s manicure menu.

• Negotiated contracts and quotes to ensure that the event accomplished M·A·C’s creative goals and stayed within our established budget.

• Worked closely with our production team on the ground in Los Angeles throughout event build

• Coordinated with Reflex’s Shanghai team on a microsite that hosted M·A·C’s manicure menu and appointment booking system.

• Composed social media guidelines to instruct social media coverage for brand partners.

• Traveled to LA to personally oversee the event, liaise with the client, and troubleshoot in real time.