Proven Skincare

Founded by two MIT grads, Proven Skincare aimed to establish itself as the leader of the personalized skincare market by rebranding tip to tail.

• Identified and amplified Proven’s brand voice by writing cohesive and detailed brand guidelines.

• Researched, wrote, and pitched extensive social media strategy that leveraged performance data, market benchmarks, buyer personas, and brand goals

• Rewrote Proven’s website to match the refined brand voice, appeal to the established buyer personas, and streamline UX

• Produced photo and video shoots by casting and managing: photographers, models, HMUA, talent, prop stylist, fashion stylist, location, and catering

• Managed budgets, schedules, and production resources

• Acted as a liason between clients, internal departments, and external vendors